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Name a successful global advertising campaign

Question 1. Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market?

Question 2. How does consumer needs and usage patterns determine the channels of distribution? How do customs and tariffs affect the channels of distribution and cost to foreign markets?

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Marketing Management: Name a successful global advertising campaign

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