Write a 3-page paper using APA format (with in-text citations) regarding the airline industry and answering the following:
1. Explain the innovative process that must take place for successful integration of innovation.
2. Recommend how an industry leader should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the airline industry.
3. What can they learn from the adopting innovation?
4. How can this be used to maintain a competitive edge?
5. Were there any areas within this process that required extra emphasis?