My group should develop comprehensive marketing proposal for a healthcare company. As a group, we have decided to create a companythat provides facility , training, assistant to the disabled or somebody who has just got in an accident and can't function. For example, train them how to use a wheelchair do their regular activities. I think our focus is teenagers or under 21.
I NEED THE EXPERT TOWRITE ABOUT THE PROPOSED MARKETING STRATEGIES OF THIS COMPANY AND ITS ACTIVITIES AND SERVICES.
- Strategic Goals:Strategic goals are those overarching end that the result that the company pursues to accomplish its mission and achieve its vision.
- Characteristics of strategic Goals: 1-Strategic goals should relate specifically to activities that are critical to accomplish the mission. 2-Strategicgoals should be the link between critical success factors and strategic momentum ( carrying out unit objective)3- Strategic goals should be limited in number ("trivial many" vs. "critical few")4- Strategic goals should be formulated by leaders but should be stated in terms that can be easily understood and appreciated by everyone in the company.