Multivariate techniques: factor analysis, multidimensional scaling, and cluster analysis.
Write a summary of 1,500-3,000 words explaining to upper management the chosen multivariate technique (cluster analysis)
How it is different from the other 2 techniques (factor analysis and multidimensional scaling),
How at least 1 other real-life company (financial industry - mortgage, credit card company, bank) has used this technique to address a business problem, andHow that technique might be used at your own organization (snack food and cold beverage company)
https://www.b2binternational.com/research/methods/statistical-techniques/cluster-analysis/
https://www.mathworks.com/discovery/cluster-analysis.html?s_tid=gn_loc_drop
https://www.focus-balkans.org/res/files/upload/file/9%20Cluster_Analysis%20Schaer.pdf
https://smallbusiness.chron.com/multivariate-techniques-business-25929.html