A response to this:
A multinational (multidomestic strategy) means adapting products and their marketing strategies in each national market to suit local preferences. A global strategy means offering the same product in all national markets with a very similar marketing strategy. Remember, a marketing strategy means the choice of the Four P's (price, product, place and promotion); it does not mean merely a company's advertising methods. Describe two companies that use each of these strategies. Describe why you think each company chose this strategy.