Problem:
Your client, a multichannel direct marketer of expensive bathing suits for women 21-30 years old, has asked you to develop a plan to expand its business globally. Initially they would like to look at three countries with large sea coasts: Brazil, the United Arab Emirates, and Spain. They would like to use direct mail initially. What cultural or societal issues are there in creating marketing material for these three markets? Which of the three markets would you choose as the best for this expansion, and why?