1. If you ask the average person, “What is marketing?” you might hear something like, “Marketers make people buy stuff they don’t need and can’t afford.”
a. True
b. False
2. John just purchased a new Honda Civic from the local Honda dealership. Even though John was happy and Honda made a profit, this was not a symbiotic relationship.
a. True
b. False
3. Marketers try to figure out what __________ want and then they try to figure out how to provide it and make money doing so.
a. business owners
b. customers
c. advertisers
d. companies
4. Marketers help/work with all of the following EXCEPT:
a. athletes
b. hotels
c. department stores
d. pets
5. Marketing is thought to be evidence of an evolved ____.
a. society
b. business
c. customer
d. market
6. Advertising's goal is to enhance _____.
a. brand image
b. profit
c. marketing
d. purchases
7. What is one of the largest factors stressing out marketers these days?
a. the pressure increase stock price
b. the pressure to prove they are valuable
c. the pressure to show results
d. the pressure to produce more money than R&D
8. A company’s marketing executives should assess the _____ in terms of a general analysis of a business problem or opportunity the company is facing.
a. business situation
b. 5Cs
c. STP
d. ARA
9. Fundamentally, the best marketers put themselves in the place of their _____.
a. company
b. customers
c. competitors
d. Friends
10. The pre-purchase phase includes identifying the need or want, searching possible solutions, and building a consideration set.
a. True
b. False