Movie companies often conduct market research when they, Marketing Management

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Movie companies often conduct market research when they

Question: Movie companies often conduct market research when they produce big-budget films. If necessary, they will reshoot part of a movie when viewers say they don't like it. Some people oppose this practice: They claim that movies, like books, songs, plays, and other artistic endeavors, should not conform to what the market wants, lest they sacrifice their integrity. What do you think?

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