Move forward with plan to raise prices to increase revenues
Demand for Ben and Jerry's Ice Cream:% CHANGE IN PRICE = +10%% CHANGE IN QUANTITY = -12%
ELASTICITY = 1.2
a. Would you recommend that Ben and Jerry's move forward with a plan to raise prices if the company's only goal is to increase revenues?
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Would you recommend that Ben and Jerry's move forward with a plan to raise prices if the company's only goal is to increase revenues?
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