Assignment task: Mountain man Brewing Company Case Study
Question:
Please refer to "Paragraph 3: Marketing Mix" in the Content Instructions for Case Submissions document. Remember not to list the concepts referred to in the document but use them to form your own response as to what the 4Ps need to be to implement your strategy.
Your answer to Question 3 should detail HOW your chosen recommendation will be implemented using each of the 4Ps. In other words, your answers to Question 3 should detail how you will implement your marketing strategy. Specifically, how would you craft your Marketing Mix to deliver on the recommendation you have identified in Question 2. Refer to the Framework for Marketing Strategy Formation (in the course pack) and the discussion in Live Session 5, for guidance.
For product describe the packaging,
for price outline the position in the market (premium, mid-market or value), f
or place, discuss the geographic locations and the distribution channels, a
and for promotion, describe the media campaign to ensure MMBC stands out.
You must identify two tactical drawbacks that arise from your implementation plan.
Your answer to question 3 should not exceed 225 words.