Problem: Can you please use relevant examples and applications, as applicable
1. How can organizations evaluate relationship marketing programs?
2. In addition to examining the lifetime value of a customer and the payback from a customer relationship, what other techniques can a firm use to evaluate its relationship-marketing programs?
3. What are Neuromarketing Methods
4. Describe the situations in which you would apply the various Sales Forecasting techniques
5. Describe and give examples of the three consumer touchpoints (Prepurchase, Purchase and Postpurchase phases)
6. Describe and give some examples of the influences on consumer behavior.
7. Describe and give examples of the three approaches that marketers use to change consumer attitudes.
8. Describe the characteristics of organizational buying.
9. Provide your opinion of the global perspective on world trade.
10. Conduct a global environmental scan of a non-domestic market
11. Describe the global market-entry strategies.
12. What are the advantages of effective supply chain management?