Motivations in


Motivations in Advertising


Advertisers and marketers use information about our motivations when they create advertising campaigns.

Summarize the commercial.

Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.

Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.

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Other Subject: Motivations in
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