Motivational functions of attitudes, Marketing Management

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Motivational functions of attitudes

Assignment:

Find advertisements that illustrate each of the four motivational functions of attitudes. Distinguish between those that are designed to reinforce an existing attitude and those aimed at changing an attitude.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Motivational functions of attitudes

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Marketing Management: Motivational functions of attitudes

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