1. Most speakers, after evaluating their audience, try to present their ideas in a way that achieves common ground with the audience. This common ground is called:
- identification.
- salience.
- purpose.
- speech.
- feedback.
2. Statements of opinion:
- are salient to the audience.
- reflect subjective judgments based on experience.
- refer to observable phenomena.
- are verifiable.
- are only salient when verified.
3. Audience demographics refers to the listeners' political affiliations.
4. Outside of the classroom most speakers conduct audience analysis using:
- simplifying devices.
- market research.
- focus groups.
- audience surveys
- common sense