Choose a apparel or fashion company. Eg zara adidas nike etc
Most important:Critique how the seven Ps of the marketing mix is used by marketing specialists to achieve the organisational strategic goals.
Analyse how an organisation utilises appropriate professional selling, sales management and customer relationship management techniques to develop a competitive advantage in the chosen market.
Critique the new trends and developments in marketing theory, including social responsibility and ethics and how it impacts on the organisation ability to compete in target markets.
Produce market research using suitable analytic tools and frameworks that can be used to inform the decisions made by the organisation when setting strategic marketing goals.