1. Most human needs are dormant much of the time. What factors cause their arousal? Give examples of advertisements for TV equipment that are designed to arouse latent consumer needs
2. For each of the situations listed in Question 3, select one level from Maslow's hierarchy of human needs that can be used to segment the market and position the product (or the organisation). Explain your choices.
3. What are the advantages and disadvantages of using Maslow's need hierarchy for segmentation and positioning applications?