Most DMOs select their priority target markets in order to make more effective use of their resources and to generate the best return on investment (ROI).
This market segmentation begins by dividing markets by geographic origin (target markets - remember the target markets for the Winchester Mystery House) and by trip purpose (pleasure/leisure travel; visiting friends and relatives; business travel; and other personal travel).
For this Case Study, please use Chapter 3 and Chapter 12 as references to describe the aspects of this segmentation process. You can also site/use examples from your chosen destination development project as to what your city's target markets are and what segment of the traveling public they focus their marketing efforts on.
Tour Destintion Markating Book