Problem 1. Everyone has experienced participating in a market research survey at some time in their life. With reference to any survey that you actively participated in, discuss the questions that follow. In case you have not experienced a market research survey, take a survey on the Internet.
How effective do you think the survey was in measuring how you felt about a product? Do you feel your response in the survey helped improve the product being marketed? How would you have gathered information differently so that the survey was more effective?
Problem 2. Why is it important for marketers to monitor current trends in marketing? How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?