Develop a Competitive Profile Matrix for Hershey Company
Purpose
Monitor competitive performances and strategies is a key aspect of an ecternal audit. Y=This exercise is designed to give you practice in evaluating the competetive position of organizations in a given industry and assimilating that information in a CPM.
Instructions
Step 1. Turn back to the cohesive case and reveiw the section on competition(p.30-33). Also view on-line resourses that compare hershey with Mars and Nestile.
2. prepare a CPM that includes Hershey, mars, and nestle.
3. Turn in your CPM for a classwork.