Modification of goods and services


Assignment:

Q1. Why can some goods and services be sold internationally without having to undergo much, if any, modification? Explain.

Q2. What factors influence the need for moderate to high modification of goods and services that have sold well in the home country and will now be marketed overseas? Identify and describe three of the most influential factors.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Other Management: Modification of goods and services
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