TERM PROJECT
Requirements for Term Project
Written case analysis report: The case analysis report should be 8 - 10 pages in length, plus whatever the diagrams and appendices you feel appropriate. Reference page is not counted for length requirement. The report is to be typed, using double-space and 12- point type font with one-inch margins on all sides.
Your writing including in-text citation and reference list should follow the APA style. You can also find all information about APA style from here:
https://owl.english.purdue.edu/owl/resource/560/01/. MLA style is acceptable too. You need to search on website and our online library (https://vcuhvlibrary.uhv.edu/ ) to find the situation and facts about the case topic, and answer the case questions in your paper report. Keep in mind that you need to cite in your text and list the references for all the information including facts and analysis that you found from other sources.
At least TEN citations are required. Your final term paper is subject to TurItIn similarity check. TurnItIn is a program for duplication/similarity check by comparing your work to online sources.
You may receive a fail grade for your final paper if it has a similarity rate of 20% or higher.
Option:
Racing against imitation: Groupon's global expansion In the two years since its founding, Groupon has seen its business model copied by companies in about 50 countries. The Chicago-based group-buying site has responded to the competition by raising a ton of capital and going on a shopping spree of its very own. Some basic information:
https://www.inc.com/magazine/20101001/how-groupon-handles-copycatsoverseas.html
https://investor.groupon.com/
https://www.zacks.com/stock/news/181027/groupon-rides-on-ecommerce-ampinternational-expansion
Based on Chapter 8-9 and possibly other chapters, identify and evaluate Groupon's global expansion strategy. What challenges do you expect that Groupon will have or currently have? What are your strategy recommendations?