Find a print advertisement in a magazine or newspaper that you think would work in multiple cultures (think standardized). Please avoid on-line ads because they cannot be directly related to a particular publication. The idea here is that images are used to represent most of the theme and translation of text would be minimal or not an issue. Remember that humor does not translate well, but sometimes a sight gag can have universal appeal.
1. What aspects of this ad came to your mind when you first saw it?
(Eg. Colors - layout - graphic impact - brand - etc.)
2. In which cultures do you think this ad theme would work? Give specific examples.
3. Is the reason you chose this ad because of the standardized product strategy or for a different reason? State your reason and explain briefly.
4. In which publication did you find the ad? _____________________________________
4a. Was this publication appropriate? YES - NO
Suggest two more specific publications (with examples) that have international reach:
5. What changes would you suggest to the advertisement to improve its international appeal? Be specific about your rationale for the target market.