MKTG 416 Product Managment Assignment- Washington State University
Choose a product. In 1-2 pages, profile the target market(s) for your product. Discuss how the company that makes your product probably segments the market, and what characteristics describe the target market(s) for your product.
You should include characteristics such as:
- Demographic groups and descriptors - be specific! Not "old" or "young" but "18-24" or "Generation Y." Do not tell me "everyone."
- Geographic location - think about not only country or region, but urban/suburban/rural, or if your product appeals to a particular local market. Do not be generic. Do not say "everywhere."
- Psychographics - this will probably be the richest and longest portion of your profile and could be directly linked to one of the two above.
Make sure that your target market profile explicitly describes how the characteristics that you have listed translate into differences in buyer behavior and needs, wants, and preferences. What specific buying or consumption behaviors do your target market(s) exhibit? What specific needs and wants do they have? Are they defined in part by when, where, why, or how they purchase or use your product?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.