MKTG 3313 PRINCIPLES OF MARKETING HOMEWORK- Auburn University
• Choose a specific brand and product that was greatly affected by the shelter-in-place order in the United States.
o Describe the characteristic of the market before and then during the shelter-in-place order for the brand's product.
o Describe the market segment before and the during the shelter-in-place order for the brand's product.
o Explain the importance of the market segmentation before and during the shelter-in-place order for the brand's product.
o If there is a second wave of COVID 19 in the fall, what will be the criteria of a successful market segmentation if a second shelter-in-place order would be for the brand's product.
• List the Marketing Research Process and provide an example of each step if a second shelter-in-place is ordered this fall and why this would be a great example for this event.
• Pick a Fortune 500 company that has products sold at Walmart.
o List all products that the company sells (product mix)
o Explain the product width and product line depth in comparison with the company's direct competitors.
• List, define and provide an example of the six categories of a new product.
• Choose a service.
o Describe the components of your specific service quality and the gap model of service quality.
o Describe the changes you would implement in your specific service to prepare for a possible second shelter-in-place order in the fall in order to take advantage of this opportunity and not be subject to the threat.
• Choose a finished product (different than any previously listed).
o Define and describe the supply chain and the global supply chain management of this product in great detail (your finished product must have a global supply chain).
o Discuss the changes that should be made to prepare for a possible second shelter-in-place order for this product's global supply chain management.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.