Marketing Engineering Individual Homework
You need to demonstrate (1) your skills in making IT-intensive marketing decisions by applying software toolkits and computer models and (2) individual analytical skills in analyzing marketing problems. You ill write up analyses for ONE case which is also used in class discussions. The results are posted on Canvas.
The cases are included with the Marketing Engineering for Excel (MEXL) software package. By the default installation settings, the cases can be found in the "My Documents/My Marketing Engineering v2.0/" directory after the software is installed.
Case - Dürr Environmental, Inc. - Air Pollution Control Systems
How to analyze the case:
The analysis should address directly and critically the issues involved by following the steps below:
1. Identify the main problem(s) to be solved in the case.
2. Discuss how the problems can be analyzed by decomposing them into some "small" answerable questions, and how data are obtained to answer the questions. This is usually the "modeling" step in the analysis.
3. Demonstrate how the software and data analysis help answer the questions. (This part can be organized around the specific questions in the cases.)
4. Discuss the advantages and limitations of the approach used both in general and specifically for the case.
Attachment:- Assignment Files.rar