Midterm Exam-
1. Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn't matter.
2. a) Of the three major environments in a situation analysis (internal, customer, external), which do you think is the most important in a general sense and why? Choose one case assigned so far to support your arguments?
b) What are TWO situations that would make one environment more important than others and the reasons?
3. Refer to the figure shown next page and answer the following questions.
a) Between segment 2 and 3, which one would you recommend the company to target and why?
b) What other additional information may be required to guide your decision?
4. Refer to the figure below.
a) Discuss the significance of value throughout strategic marketing planning process as discussed in Chapter 2.
b) Choose a case assigned so far that can be benefited from any component in the first step "Choose the value" and defend your choice?
