Assessment - International Marketing Plan
Assessment Brief:
1. This assignment must be prepared and submitted as a group, the work you submit must be original.
2. You should include a reference list for any textbooks, websites or other references you use to support your recommendations.
3. The purpose of this assignment is for students to demonstrate a clear understanding of the principles of applying marketing strategy in an international context.
4. The assessment requires students to develop an international marketing plan for a product from an Australian based company to the Asia-Pacific region.
5. The group must choose a company that exists and an existing product that is not currently sold in the country chosen.
6. Products may be, for example, FMCG, food & beverages including alcoholic beverages, technical, medical or clothing.
7. The group must choose a country to market to in the Asia-Pacific region
8. Secondary research and analysis of the market is required to substantiate the recommendations.
9. The marketing plan must address the entry strategy and identification of the target market, set marketing and communications objectives and recommend a strategy across the elements of the marketing mix.
10. A professional level of presentation is expected together with adherence to the word limit.
Marketing Strategy:-
1)Product:-
2)Price:-
3)Distribution:-
*Horeca Wine Distribution
*Online Wine Distribution
4)Promotion:-
*Advertising
Commmunication through mass media, the firm will usually payfor this type of communication.
*Sales Promotion
Promotions designed to create a short term increase in sales. Examplesof sales promotion include money off coupons,discount codes and "flash sales"
*Direct Mail
This involves sending marketing to a named individual or organisation. Firms often buy list names,e-mails and postal addresses for this purpose. This can be highly effective when the direct mail recipients are within the firm's target market.
*Social Media
Firms place daily messages on social media such as Facebook, Twitter to keep customers interested in their organisation, they may even run promotions organisation, they may even run promotions organisation, they may even run promotions flash sales and discount just for their social media reader.
*Sponsorship:-