Assignment: SWOT Analysis
Part A: Conduct a SWOT Analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a non-profit. Use the format below to organize your thoughts.
| Internal |
Strengths Internal capabilities that may help a company reach its objectives |
Weaknesses Internal limitations that may interfere with a company's ability to achieve its objectives |
| External |
Opportunities External factors that the company may be able to exploit to its advantage |
Threats Current and emerging external factors that may challenge the company's performance |
|
Positive |
Negative |
Part B: Describe what you find by relating the SWOT components to the Marketing Mix (the 4 Ps) and the 4As. These are found in your reading material.
On your cover page, include your name, date, and the organization you are analyzing. You may recreate the chart above and put bullets in each box that apply to your analysis. The final product will be a paper that is 2 pages double-spaced, not including cover sheet or reference page, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.