Question 1 : Which of the following organizational designs would utilize a cross-classification approach that emphasizes two different factors, such as products and marketing functions?
Question 2 : Which of the following is true of conventional approaches to organizing?
Question 3 : Which of the following conditions suggests a market-oriented organizational design?
Question 4 : Which of the following marketing organizational forms is highly effective for tasks requiring little specialized investment, are nonroutine, and difficult to assess?
Question 5 : Which of the following is the first stage in aligning the organization with the market?
Question 6 : Which of the following marketing organizational forms have the following performance characteristics: most efficient form; highly effective for appropriate tasks; less adaptive?
Question 7 :Which of the following is an appropriate usage context for a transactional marketing organizational form?
Question 8 : Which of the following does the management of knowledge workers emphasize on?
Question 9 : _____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services.
Question 10 : Which of the following is the final stage of organizational evolution?
Question 11 : _____ are influential individuals who move across network clusters and carry ideas from one corporate silo to another and thereby generate new ideas.
Question 12 : Which of the following does the management of knowledge workers emphasize less on?
Question 13 : Which of the following processes' function is to create value for the organization?
Question 14 : The _____ of marketing activities across multiple functions is more common in market-oriented businesses serving business customers, and operating in uncertain markets with uncertain technologies.
Question 15 : Which of the following processes' function is to deliver value for the organization?