MKT 351 Fundamentals of Marketing Assignment- Mount Olive College
Blue Apron
Go to the blueapron website and read about Blue Apron and how it works:
You will need to apply the knowledge you have learned from the class to answer the following questions about Blue Apron.
(1) Explain how you think the process of using the Blue Apron service would work in regard to technology, channels of distribution, and logistics. Be detailed in your explanation.
(2) Apply the AIDA hierarchy of effects model to this situation. Explain what Blue Apron would need to do to move it's service through the AIDA model.
(3) Would you adopt the use of this service? Explain your answer.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.