Review your returned Marketing Plan from the assignment. As you work on your plan throughout the class, you may go back and adjust previously submitted sections to include new information learned or to incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learned as the course progresses.
Complete Sections IV, V of the Marketing Plan Template in approximately 750 words.
IV. A. Positioning Statement
IV B. Brand Image and Personality
IV. C. Brand Equity
IV. D. Brand Life Cycle Stage
V. A. Channels and Rationale
VI. A. Pricing Strategy and Rationale
Format your template text using West Writing Style Handbook guidelines.
Include a minimum of three sources, which may consist of readings from theUniversity Library, your text, and other selections.