Review the Marketing Plan. As you finalize your plan, you may go back and adjust previous sections to include new information and incorporate instructor feedback. You may also elaborate on any of the concepts with further conceptual frameworks and research evidence you have learning throughout the course.
Complete Sections VII, VIII, IX and the Executive Summary in approximately 1000 words
VII. A. Unique Selling Proposition and Rationale
VII. B. Product Benefits and Support
VII. C. Media Strategy and Rationale
VII. Sales Promotion and Public Relations Strategies and Rationale
VIII. Cost Centers and Rationale
IX. Results Evaluation Strategies
Executive Summary (page 3)
Format your template text using West Writing Style Handbook guidelines.
Include a minimum of three new sources, which may consist of readings from the University Library, your text, and other selections.