MKT 305 FUNDAMENTALS OF MARKETING Discussion: "Consumer Behavior Blog Post-If I Like You, Will I Like Your Product?"- Colorado State University
Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity's most recent tweets. If you don't have a Twitter account, sign up for a free one using the instructions in "Twitter 101." In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
Likeability
Attractiveness
Expertise
Trustworthiness.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.