Spring Assignment on Diversity - Hispanics - Assignment
Ruth Rosales Video -https://stream.fsb.muohio.edu/flash/mkt291/hispanicdiversity.html
https://www.youtube.com/watch?v=xgPRYZ1mtpg -- U.S. Hispanic spending influences the nation's economy
https://www.youtube.com/watch?v=aVOm8iIIgYo - Pizza patron Hispanic marketing success story
https://www.youtube.com/watch?v=15jdTQIr7j4
VIEW outside of class -- the videos below
https://www.youtube.com/watch?v=pQnhuj11zgI&feature=share (this was in Ruth's video)
https://www.youtube.com/watch?v=c0ASJ6dOk30 (This was in Ruth's video)
https://www.youtube.com/watch?v=uRbCvyxMeNI Differences in Latino and Hispanics
https://www.youtube.com/watch?v=8b2S-ngGSXA Bill Moyers Interview - Hispanic America
Read the following articles that focus on various aspects of the Hispanic consumer market:
https://www.business2community.com/trends-news/us-population-trends-affecting-business-hispanic-growth-0385947
https://thegrayarea.org/?p=107489
https://content.lionbridge.com/10-best-practices-for-marketing-to-hispanic-consumers/
https://www.thinkwithgoogle.com/articles/us-hispanic-market-digital.html
https://www.forbes.com/sites/glennllopis/2013/05/13/capturing-the-hispanic-market-will-require-more-than-a-total-market-strategy/
https://fortune.com/2015/04/17/macys-diversity-hispanic-consumers/
https://www.cnn.com/2014/05/03/living/hispanic-latino-identity/
This assignment is to assist in broadening your understanding of the Hispanic population as a marketplace, as consumers of unique products as well as consumers of some products which are the same as other minority or majority groups.
Questions to consider include: How should this group‘s specific attributes affect marketing decisions, and what should a firm's strategy be to reach this market? After researching the articles and watching the videos, please answer the following questions. Please double space, spell- check, and support your answers!
My question is: d.Can Hispanic consumers be targeted in one consumer segment or are there differences among them that need to be considered?