MKT 102 Introduction to Marketing Assignment- California Coast University
Introduction to Marketing Case Study - Harnessing the Power of Online Social Influence.
Answer the following questions:
• Give examples of companies that have attracted you by reaching out through social media. How did you respond? Did the contact result in a purchase?
• If you are a user of social media, do you believe it can serve as an effective marketing tool, or is it simply a nuisance to users? Justify your answer.
• Do you believe that social media is a smart investment for marketers, or are they just "shooting in the dark"? Why do you believe this?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.