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Mkt 100 this week we talked a great deal about

DISCUSSION : Celebrity Endorsements

• This week we talked a great deal about advertising and the different types of ads that companies use including those featuring celebrity endorsements like this Diet Pepsi advertisement with Sofia Vergara.

• Which celebrity would you use to endorse Diet Pepsi in attempts to reach a ‘different' target group?

• Who might you use for regular Pepsi? Diet Coke? Coke Classic? Sprite? Explain and justify your choice for each.

NOTE: FOUR ANSWERS POSTED AS A BONUS CHOOSE ANYONE

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Marketing Research: Mkt 100 this week we talked a great deal about

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