Mission statements communicate a great deal about a company


Question: Mission statements communicate a great deal about a company. Find the mission statement for a "services business" and a mission statement for a "products business". Compare the similarities and differences between two statements. How are the statements different? Do the statements articulate the company's beliefs and values, a competitive advantage and target market? Provide scholarly references to support your conclusion.

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Business Management: Mission statements communicate a great deal about a company
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