Assignment:
Imagine you and a partner have joined together in a newly formed business venture that has the potential to be successful in providing a needed service or pleasurable activity. This new business venture also has the potential to earn you and your partner a good return on your investment. As a part of your partnership, you agree that writing a mission and purpose statement or credo will be helpful for public relations.
An example of a new business venture might be one of the following:
- A coffee or cigar emporium
- An ice cream parlor
- An appliance store
- A specialty food store
Your business credo should contain the following responsibilities:
- Responsibility to your customers
- Responsibility to your employees
- Responsibility to your community
- Responsibility to investors
- Responsibility to other identified stakeholders
- What would your mission statement say? What values would you include?
Write a 2 to 3 page essay in which you do the following:
- Describe your new business.
- Create a mission statement for the business that considers the factors listed above.
- Explain how the mission statement is a guide for evaluating potential ethical issues, managing ethical risk, and instilling a strong sense of ethics in both owners and employees.
Use information from the readings, outside research, or other valid sources to support your views and ideas.