1. Restrictions on advertising arguably violate the right to free speech. True/false?
2. Misology is the dislike of logic and argument. True/false?
3. Deception in advertising is less common than we think. True/false?
4. Goldman thinks that one negative effect of advertising is that it creates brand disloyalty. True/false?
5. Advertising subsidizes media such as TV, radio, and magazines. True/false?
6. Veblen concludes that consumption is systematic waste. True/false?
7. "Conspicuous consumption" of valuable goods, Veblen argues, is a way that persons might attempt to demonstrate that they enjoy a high reputation. True/false?
8. Savan thinks that commercials simply sell our experiences back to us. True/false?
9. One way Savan suggests to watch out for persuasive ads is to keep your distance from the TV when watching. True/false?
10. Savan thinks that watching TV ads with an ironic, "outsider" perspective protects consumers from being manipulated. True/false?
11. Shell and Moussa believe that a person of character has an obligation to think about the standards of conduct to which one must hold oneself. True/false?
12. According to Shell and Moussa, techniques of persuasion can be used for good or bad purposes. True/false?
13. Building a relationship with a person is impossible if you are trying to sell to him or her. True/false?