Value of Information Assessment - IT Portfolio Theory
Learning Outcomes
- Critically analyse how information and IT can generate business value and improve the firm's overall competitiveness.
- Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession.
- Critical Thinking: evaluating information using critical and analytical thinking and judgement.
Purpose - This is an individual assignment, which requires you to develop an understanding of how information and IT can generate business value and improve a business's overall competitiveness, and then produce a 1500-word report on your findings.
Instructions - First read the case titled: Predicting consumer tastes with big data at Gap.
Develop responses to the following questions:
Task 1:
1a. Identify various IT assets and their business value returns mentioned in the case study using the IT Portfolio theory.
1b. To what extent does this organisation have an IT portfolio which provides a balanced view of value, risk and return?
Task 2:
2a. Based on the Resource based view of the firm (RBV), develop a list of resources and capabilities that the organisation has access to.
2b. How do you think that resources and capabilities add value and rarity for Gap?
Attachment:- Assignment Files.rar