Mining of tweets on new products


Assignment:

Q1. Suppose you are a brand manager for Lean Cuisine. How can use text mining of tweets on new products to predict the future success of new products?

Q2. Suppose that on the same day the Sofia Vergara Diet Pepsi ad with David Beckham aired on two different shows. How would you make a decision about future placement of the ad on the same two TV shows?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Operation Management: Mining of tweets on new products
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