Assignment Problem: Mini-literature review and research design proposal
Assignment Aim:
The purpose of this assessment is to ensure a student who requires and qualifies for an approved Supplementary Assessment is able to document a mini-literature review and research design.
Assignment Specifications:
Purpose: This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a research project mini-literature review and research design proposal.
It is explicitly designed as a Supplementary Assessment for any student whose final mark was between 46 and 49 or a student who otherwise qualifies for a Supplementary Assessment and is duly notified thereof.
Assignment Task: Your task is to prepare a report of 1500 words based on the following scenario:
Your CEO has requested you to ascertain whether or not she/he should expand the company by opening a new branch in another Australian capitol city. You are required to:
1) State which city you are currently in, i.e. which Holmes campus you are studying at.
2) Choose and state the other city that you will consider expanding to (with valid reasons).
3) Choose an industry in which your business operates (and explain whether retail, manufacturing, or services)
4) Explain some basic facts about the company and its brand positioning (this could be an existing brand or a hypothetical one)
5) Research relevant secondary data that will be useful in informing the decision (at least 6 references, of which at least 3 must be academic journal articles. [In your reference list, ensure that you provide the details of each reference in Harvard style, plus the URL of anything you accessed online, and the date on which you accessed it)
6) Decide what primary data will be needed and state how you would go about collecting it (also append your questionnaire)
7) Explain how the data will be analyzed and interpreted (i.e. if qualitative, what themes you expect to find; if quantitative, what statistical models do you intend to apply)
Assignment Structure:
1. Official Holmes Cover Page
2. Introduction (a to d above) [approx. 300 words]
3. Existing current and relevant research on this issue (literature review / secondary data; e above [approx. 750 words]
4. Research design required (what primary data is needed; how will it be collected, analysed, interpreted, f and g above) [approx. 450 words; add your proposed questionnaire as an appendix]
5. List of references [not part of the word count]
6. Appendix
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