Millennials are the topic of much research regarding, Operation Management

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Millennials are the topic of much research regarding

Millennials are the topic of much research regarding advertising. They are the digital age group, born and raised with digital media. The internet dramatically changed the manner, content, timing and availability of information. Of the Promotional Mix elements, what combination of promotional elements would best reach this generation.

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Operation Management: Millennials are the topic of much research regarding

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