Milestone Guidelines Assignment
Social media often reaches multiple departments within an organization such as human resources, legal, marketing, operations, sales, and more. Planning strategically offers an organization a blueprint of sorts that can be communicated to these various stakeholders. These plans help set direction and also help prioritize initiatives while keeping everyone on the same page. Equally important is planning for social media mishaps. It is never more apparent that strategic planning was not done or did not include a contingency plan than when social media engagement snowballs into a public relations disaster.
For Milestone Two, you will propose appropriate social media platforms for the organization to use to meet its goals. You will also discuss effective and ineffective uses of social media to give the organization a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals. First, you must explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You need to make it clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary. Now that you have explained to the business how it should use the social media platforms you have identified, provide the executives with examples of what effective and ineffective use of social media looks like using screenshots and accompanying explanations. Include recommendations for handling audience feedback, both positive and negative.
Propose social media platforms the business can use to help meet its goals and discuss effective and ineffective uses to demonstrate the opportunities and limits of the platforms.
Specifically, the following critical elements must be addressed:
III. Social Platforms: The purpose of this section is to explain why you are recommending the platforms you have chosen and how the business can use them. Ground your choices in research and best practices to be sure your choices are clear. You need to make clear what the opportunities and limits of each platform are, so providing an explanation of the terms of service is necessary.
A. Propose two appropriate social media platforms and explain how each will help the company reach the target audience and achieve its goals.
B. Develop a strategy based on best practices that the company will use on each platform.
C. Describe what types of content should be used on each platform to reach the target audience and why.
D. Assess how the terms of service impact use of your chosen platforms by your organization. Provide specific examples.
IV. Examples: Now that you have explained to the business how it should use the social media platforms you have identified, you need to provide the executives with examples of what effective and ineffective use of social media looks like. This will give the business a sense of how best practices drive content, target audience engagement, and ultimately help businesses achieve their goals.
A. Using a real-world example, describe a situation in which an organization demonstrated exceptional use of social media for the particular goals and objectives you mentioned in Milestone One. This will show the executives specific examples of social media done well by another company. This could even be a competitor of the company you are working with.
B. Using a real-world example, describe a situation in which an organization did not adhere to best practices. This will show executives specific examples of social media misuse or abuse.
C. Develop a plan, based on best practices, for how the business should handle feedback (positive and negative) on social media.
D. Explain how appropriately responding to feedback on social media can help the business achieve its goals. Support explanation with examples.
Guidelines for Submission: Your paper must be submitted as a 4- to 5-page Microsoft Word document (not including screenshots) with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format.