Might you choose differently if you had access to the


You are driving on a trip and have two choices on the highway to stop for a snack: a wellknown chain or a local that you have never heard of but that looks okay.

What lessons from this chapter might lead you to choose the chain even if you think that their food is just average?

Might you choose differently if you had access to the Internet? Might you choose differently if these two choices were in your neighborhood?

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