Please show me how do to the following:
For a homecare agency:
1. What are the macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan)?
2. What are the micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan)?
3. To monitor and control:
- What would be the best way to Implementation for the agency?
- Describe a possible contingency plan they could have.