Michael porters value chain analysis and generic strategies, Other Management

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Michael porters value chain analysis and generic strategies

Assignment Problem: Please read below reference and answer question.

Referring to Karimi-Alaghehband, F., & Rivard, S. (2014). Air Canada: Flying High with Information Technology. HEC No. HEC045.

Please use own word, No just copy and paste , provide reference of source

Question: Explain how the case applies the theory and concepts covered in this module (Apply through Michael Porter's value chain analysis and three generic strategies. IS and business strategy alignment)

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