The task
The purpose: This task provides an opportunity for you to identify and analyse an example of how a firm has responded to global pressures in competing internationally, allowing you to apply concepts from the course.
The product: Analysis of a cross-border strategy: Analyse the performance of a firm competing in a foreign market using theory to support your argument (i.e. the resource-based view, market-based view etc).
The format: This should be prepared as a report of 2000 words. The task is to be completed as individuals.
The criteria: (i) Quality of analysis through knowledge and application of relevant frameworks and concepts, (ii) Level of demonstrated understanding of key issues, interrelationships and implications, (iii) Quality of argument including data to support arguments, and, (iv) Communication and presentation