Mgt420- how would the voice of the customer and voice of


Assignment: Opportunities and Impacts of Quality Organizations

You have been tasked by the CEO of your company to assess the need for a quality program.

Choose a company not used in previous weeks of the course. (not Toyota or GE)

Write a 2,450- to 3,500-word paper that includes the following:

• Give a brief overview of this company's product offering (manufacturing or service).
• Describe in detail why a quality program would benefit the company.
• How would the Voice of the Customer and Voice of the Market drive the program?
• Describe how you would implement this quality program.
• What tools and metrics would you use to ensure success?
• How would external quality organizations aid in determining your company's quality program?

Note: Make sure you support your paper with course concepts and illustrate your mastery of the concepts with real life examples from your company.

Format your paper consistent with APA guidelines.

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