ASSIGNMENT INSTRUCTIONS
Essay: Identify the factors that impact on the viability of international markets and can therefore limit or compromise market potential.
Keep the discussion generic, don't select specific markets to be discussed. Give examples instead, i.e. "markets with high population base generally offer good potential (i.e. China, India) unless..." List factors that impact on the viability of international markets and explain what impact they can have on business success. Aim to list factors by category: political, economic, socio-cultural, technological, geographical, and factors relating to the marketing mix. Use brief examples to highlight and strengthen your arguments.
Word count: 2500 - 3600 words excluding your referencing.